Happy Sunday everyone and welcome to the first #SampleSunday post on the blog! Now that the weekend is winding down, let’s chat about a product I finished not too long ago. This is the Living proof. Restore Mask Treatment. I’ll start off and say I’m a huge hair product junkie. I mean, I’m a product junkie in general, but I do stash an obscene amount of hair products. And with that, I also like to try a ton of hair products. I’m all for trying the latest to soften and strengthen my dry, chemically-treated hair.
Ok, so what is the Living proof. Restore Mask Treatment? Living proof. describes this as an “intensive weekly treatment that nourishes each strand, increasing strength and manageability, leaving hair soft, shiny and smooth.” Basically a weekly mask that conditions and strengthens the hair. But how? Oh you better believe Living proof. has an answer for that. According to the brand, the Restore Mask Treatment “is formulated with Living Proof’s moisture-controlling molecule, PolyfluoroEster, to restore the protective layer on dry or damaged hair and reduce hair’s porosity by 100%. Restore makes dry or damaged hair look, feel, and behave like virgin hair and increases hair’s resistance to breakage up to nine times while healing, protecting, and preventing further damage.” Damn, that’s intense. Basically they made some shit up to give you great hair. Another thing to note is that product is free of parabens, sulfates, synthetic dyes, petrochemicals, phthalates, GMOs and triclosan.
So before we get too far into examining the product, let’s take a look at the ingredients (as listed on CosDNA):
Water, Cetearyl Alcohol, Astrocaryum Tucuma (Tucuma Palm) Seed Butter, Behentrimonium Chloride, Octafluoropentyl Methacrylate (PolyfluoroEster), PPG-3 Benzyl Ether Myristate, PEG-8 Beeswax, Quaternium-87, Polyester-11, Fragrance, Euphorbia Cerifera (Candelilla) Wax, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Ceteareth-33, Glycolic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Hexyl Cinnamal, Linalool, Citronellol, Butylphenyl Methylpropion
So let’s start by commenting on the claims. This product does contain PolyfluoroEster, which is also known as Octafluoropentyl Methacrylate, which that is also known by OFPMA. I found a short, but interesting interview with Living proof. Senior VP of research and development, Eric Spengler, in which he talks about the reasoning for using OFPMA. From the interview on MIT Technology Review:
Living Proof formulated hair products that capitalize on the properties of octafluoropentyl methacrylate, or OFPMA, which repels both water and oil. “It lays down on the surface and changes how moisture moves in and out of the fiber,” Spengler explains. “That has a profound influence on the quality of hair. That’s the basis behind the majority of our business.”
I suggest you take a gander at the rest of the article; really good stuff. Next thing I see is that the product contains Tucuma Palm Seed Butter and Candelilla Wax. Tucuma Palm contains lauric acid which is in turn binds to hair protein and can strengthen the hair to prevent breakage. Candelilla wax is a vegan substitute for beeswax and is used in a variety of hair products ranging from conditioners, to styling products and treatments. In this product it may be an emulsifier and preventing the liquids and oils from separating. However, note that this does contain a derivative of Beeswax. Is it vegan? It can be, but seeing as Living proof. does not state this product is vegan, it may be safe to say it is not. I’m sure I could reach out to find this information.
The other feature Living proof mentions is that after prolonged use, your hair begins to act like virgin hair. If you don’t know, virgin hair is untreated hair. There’s a certain feel to virgin hair and if you have kids, you know exactly what that is. Soft, supple hair. I love my youngest daughter’s hair for this reason. I always want to try to get my hair back to that state, but it takes a lot product and a long time of no-heat styling.
And now to the part that’s important. Does it work? Well, let’s start with how long it took me to use this product. I was able to get about 3.5 uses from this and that was before I cut my hair. I had a total length of 24in of hair from root to tip. A little goes a long way, so if you have short to medium length hair, this sample size will last a decent amount of time. I can honestly say that even after one use I was able to notice a huge difference. I was dying over bleach (a lot of it at that), so my ends were dead and should’ve been cut long before trying this. But the softness I felt was something I hadn’t felt in quite some time. My hair felt soft and much stronger, especially those brittle ends. I’ll admit, that glorious feeling only last a few days, though. I was on a 2-3 day cycle with my wash routine at the time and I would say that it also didn’t weigh my hair down or make it feel heavy or extra greasy. FYI, I have thick, full hair, but the strands are fine and can get easily weighed down. And like all Living proof. products, it has a wonderful scent.
Lastly on to the cost. This product comes in two sizes, 1oz for $12 (1oz/$12) or 8oz for $42 (1oz/$5.25). The 8oz size is an amazing deal! There are a lot of masks that improve the texture of the hair, but none that seem to have similar enough ingredients. I’ve looked at several, however nothing quite with the formula. I do believe Living proof. is on to something here.
So would I buy a full size of this? Yes, I definitely would. I think you need to really have heavily damaged or dry hair to really benefit, but I’m sure this works good for all hair types.